What Is SEO?

Updated: Mar 28

One of the most important components of digital marketing is S.E.O.! But what is SEO?

S.E.O. stands for Search Engine Optimisation and, put simply, it is the set of actions you can take to help your website rank higher when searched on Google and other search engines.


Why is it important to rank on Google?

There are more than 1 billion websites online, so the competition to get in front of the right customers has never been more difficult. By showing up higher in search engine results it allows more people to find your website, learn about your business, buy your products, or use your services.


You can help this ranking using a number of actions including using relevant keywords within your website's text, giving your web pages a title and description, and much more.

In this increasingly online world, investing time on your website's SEO has never been more important to driving traffic to your website.

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