I create content that’s useful for your customers in the right tone for your brand. Answer your audience’s questions, give them what they need—something that makes their lives a little easier—and you build trust. Then they’re more likely to buy your product or service.

Really great content gets shared all over the internet. It might even go viral. And who benefits from all that lovely, organic, FREE advertising? You do!

A great place to start is with keyword research. What are your customers talking about? What do they want to know about your product, service or sector? This research can form the basis of blog post themes.

I can build a list of ideas this way and soon you have a content calendar for the year ahead. 

Unless your website gets huge amounts of traffic (and even if it does), you need to promote your blog if you want people to read it.

The best way to do this is with social media. Your company’s own exclusive and beautifully written content is the best thing to share with your followers. Investing in high-quality content, and social media management to promote it, demonstrates that you care about your customers and pay attention to their needs.