Stay up-to-date on the latest social media and digital marketing insights and tips!

KR Digital Marketing

Google Ads Marketing

Reaching the right people at the right time.

Many businesses believe that Google advertising is only for large corporations. What is interesting about Google Ads is that they allow businesses both big and small to advertise to potential customers who are already looking for the products or services they offer.

HOW I CAN HELP

STEP ONE

I analyse keywords for your business and then advise you on the ones that will get you the most return for your advertising budget.

STEP TWO

I compose a different advert for each keyword. This will help maximise the click-through rate on each, giving every ad the punch it requires in order to attract potential customers.

STEP THREE

Look at each campaign to see where their effectiveness can be optimised even further. This involves ongoing campaign testing, as well as keyword testing and keyword costs.

COMMON QUESTIONS

HOW MUCH DOES IT COST?

There are three elements: The cost of managing the account, the cost per click, and the total daily/monthly ad budget – and each vary according to industry, keywords, and the goals of the campaign.

DOES IT WORK?

Google Ads always produces more website traffic, and (unless you have a disastrous product/service, market or website) always produces conversions – the issue is getting to a point where those conversions produce a positive return on ad spend.

WHAT IF COMPETITORS KEEP CLICKING ON ADS?

In a word, no – Google may charge you for a one-off click from a competitor but they can’t run up your adwords bill for you. If customers try, you won’t be charged for the clicks (Google detect these ‘invalid clicks and don’t charge you)

GOOGLE ADS BLOG