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What Is A CTA?

Updated: Mar 31, 2020


CTA stands for call-to-action.

Your CTA is part of the story you are telling through your brand’s marketing strategy. In marketing, your CTAs tell your target audience what you want them to do once they click and can help a business drive a range of different actions depending on the content’s goal.

One of the simplest examples of a call-to-action is “Shop Now!”

CTA Checklist:

  • WHY? Give your target audience a good reason why they should take action

  • Start your CTA off with a strong command verb. Think verbs such as buy, shop, or download

  • Make ‘em feel something! Use words that provoke emotion or enthusiasm

  • It’s okay to invoke a little FOMO. Give an end date or even add “while supplies last”

  • Numbers aren’t nerdy! Add numbers whenever you can

  • Finally, GET CREATIVE! Don’t be afraid to think a bit outside the box

CTA Elements To Add In

a. NOW

It’s right in the name… calls-to-action need something to push your audience from undecided to wanting to convert. Including a word like “now” gives a sense of urgency.


Not only does the word “save” give your audience a taste of FOMO but it signals to them that they’ll be saving money if they click.


Make your discount a little more tangible by including the % off or $ saved. For example, use “Save 15% Now” instead of just “Save Now”.

d. TRY

No pressure. The word “try” is a great way to invite people to take that next step with low-commitment.


Who doesn’t love free stuff?! Including the word “free” tells your audience that there’s no downside or monetary commitment to clicking.


Using words like “start” and “stop” help bring in that emotional element your CTA is craving. Think CTAs like “Start Saving Now” or “Stop Missing Out”.


Adding a simple pronoun like Me/My/You/Your can be that final touch on your CTA that gives your audience a more emotional connection with your button.

Download my FREE Ultimate CTA Example List with 20 pages filled with 300+ CTAs for every type of business!

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