About

Me

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Avid degree and hat collector, numbers nerd, and music enthusiast. Read on for the rest!

A LITTLE BIT ABOUT ME

I'm originally from a small ski town in Utah, USA, but a few cities, degrees, and flights later, I ended up in London.  

WHAT'S THE DEAL WITH MARKETING?  

My marketing journey began in 2013 when I started interning for various record labels in Nashville, TN. At the time, I was hungry to work in the music industry but didn't know what area I would fit best in.

 

What I found was that during each internship I was constantly gravitating toward marketing roles. So it was an easy decision to add a BBA in Marketing as my second major.

 

In the time since graduating, I've worked as a Social Media and Digital Marketing expert managing the accounts of doctors, fashion boutiques, sculptors, designers, jewelry stores, dentists, musicians, and nonprofits to name a few. I also completed my MSc in Digital Marketing with my dissertation focusing on the use of SEO by music PR agencies, which is now being considered for publishing in a journal.

  WHICH BRINGS US TO TODAY...

I now run my own small business taking care of everything from social media to web development in order to help your business get the most online exposure maximizing your returns.

 

While my home base is in London, UK, working online allows me to collaborate not only with local organizations but with entrepreneurs all over the world.

 

I started KR Digital Marketing because I am passionate about helping other people and their businesses succeed. My main purpose is to provide your business with the tools and support it needs to grow and meet its greatest potential.

WHAT PEOPLE SAY

"Karsyn has the secret sauce of personal and professional traits that make a success in marketing. She is exceptionally driven ("Driven" - her 1 word to describe herself in our first interview), highly intelligent, and always creative. Her attention to detail while managing over 3000 client-facing deliverables each month helped make our team a shining success.

 

She will instantly earn your respect with her work ethic and dedication, and she will not settle for second best or letting things fall through the cracks. She takes initiative to improve processes without being asked - a dream for any Manager.

 

Add her smile and caring personality, and she will undoubtedly leave a lasting impression on you from your very first meeting. I feel lucky to have had Karsyn on my team and she undoubtedly helped us move the needle forward."

—  Jen Davidson, Team Lead Advice Media

 

EXPERIENCE

 
  • Retail Client  DIGITAL MARKETING MANAGER

    February 2018 - February 2020

     - Managed social media accounts (Instagram, Facebook, Twitter, Pinterest) 

          using Hootsuite, Later, and Proofer

    - Created social media marketing campaigns

    - Developed weekly marketing emails using MailChimp 

    - Graphic design for promotional efforts using Adobe Photoshop

    - Created company Look Book with product lists

  • Space Promotions  PR AND DIGITAL MARKETING CONSULTANT

    May 2018 -

    July 2018

    - Drafted and distributed press releases for new releases from clients

    - Contacted blogs, magazines, TV, etc. for promotion

    - Kept calendars (editorial, press conferences, events, etc.) and media lists

    - Conducted research to support PR planning

    - Assisted in tracking media coverage or PR metrics

    - Invented ways to streamline communication and plan execution

  • Wake The Town  SYNC AND MARKETING INTERN

    September 2017 -

    January 2018

    - Conducted music searches for TV commercials

    - Created playlists for music search database

    - Developed content and designed layouts for weekly emails using SendInBlue and MailChimp

  • In Touch Entertainment  DIGITAL MARKETING MANAGER

    May 2017 -

    September 2017

    - Monitored all forms of media 

    - Compiled contact lists

    - Assisted with editorial projects

  • Advice Media  SOCIAL MEDIA AND CONTENT SPECIALIST

    February 2016 -

    August 2016

    - Oversaw the integration of social media and communications

    - Managed the Facebook, Twitter, and Google+ pages for 300+ clients

    - Curated and scheduled posts for clients that would create engagement between the brand and its customers

  • More Than A Victim  PROMOTIONS MANAGER

    August 2015 -

    December 2015

    - Creates the strategic marketing campaign for #MoreThanAVictim

    - Contacts relevant organizations, community groups, and individuals to participate in the campaign

    - Manages all social media accounts and scheduled posts

  • Pacific Records  PROMOTIONS / GRAPHIC DESIGN

    August 2015 -

    March 2016

    - Created visually appealing social media posts for promoting upcoming events and Grammy nomination

    - Maintained promotional posters for all shoes and events

  • Rialto Theater  MARKETING INTERN

    May 2014 -

    July 2014

    - Created social media posts relating to upcoming events

    - Maintained current posters in the theatre

    - Greeted and promoted upcoming shows to concert attendees

  • Kxci Community Radio  MARKETING INTERN

    May 2014 -

    July 2014

    - Shadowed station manager and programmer

    - Reviewed and categorized new music sent to the station

    - Selected music to be played during Music Mix Morning Show

    - Assembled membership packets

  • Hrw Music Group  PROMOTIONS INTERN

    May 2014 -

    December 2015

    - Researched relevant radio station and established relationships with those

          stations

    - Promoted new music from the label's artists

    - Interviewed and trained new interns

    - Promoted the GPM "Hands Up" Canda and USA Tour

EDUCATION / CERTIFICATIONS

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    University Of Northumbria

    2018 - 2019

    MSc Digital Marketing

    Activities and Societies:

    - Codecademy Completed Courses: Learn HTML, Learn CSS, Make a Website

    - Google Analytics Courses: Google Analytics for Beginners

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    University Of West London

    2016 - 2017

    MA Music Industry Management

    Activities and Societies:

    - Music Industry Management Society

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    Belmont University

    2012 - 2015

    BBA Marketing

    BBA Music Business

    Activities and Societies:

    - LoveIsRespect National Youth Advisory Board

    - Congressional Gold Award

    - People to People International Student Leader at Global Youth Forum

    - Semester Abroad Bangor, Wales, UK

  • Google

    2018 - Present

    Google Certifications

    - Google Ads Display Certification

    03/2020 - Ref: 46199216

    - Google Ads Search Certification

    03/2020 - Ref: 42298625

    - Google Shopping Ads Certification

    03/2020 - Ref: 46217569

    - Google Ads Video Certification

    03/2020 - Ref: 47103161

    - Online Marketing Fundamentals

    01/2018