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Karsyn Robb

Senior Digital Marketing Manager

Karsyn Robb.JPG
Profile

PROFILE

Senior Digital Marketing Manager with 10 years of experience leading multi-channel campaigns across tech, public sector and creative industries. Skilled in PPC, SEO, social media, web management, email marketing, and automation.

 

Passionate about data-driven strategies that boost visibility, generate leads, and grow engaged online communities.

SKILLS OVERVIEW

Campaign Strategy & Leadership

  • Campaign planning & execution

  • Multi-channel campaign management

  • Customer journey mapping

  • Lead generation & SEM

  • Brand management

  • Budget & supplier management

  • Stakeholder management & project coordination

Website & Design

  • Website management & UX/UI (Wordpress, Wix, Squarespace, Shopify)

  • Accessibility best practices

  • GDPR compliance & data privacy

  • Performance tracking & optimisation

  • Analytics & reporting (GA4, Looker Studio, SEMRush)

  • Adobe Photoshop, Canva

Advertising & Marketing Platforms

  • PPC, Google Ads

  • SEO, SEM & content marketing

  • SMM (organic & paid) - Linkedin, YouTube, Facebook, Insta, X

  • Email marketing & nurturing

  • CRM, lead management & marketing automation (HubSpot, Salesforce, Mailchimp)

Content & Communication

  • Content creation & copywriting

  • Communication & presentation skills

  • Industry trends & innovation

EXPERIENCE

WORK EXPERIENCE

Made Tech (2020-2025)

Senior Digital Marketing Manager (2023-2025)

Digital Marketing Executive (2021-2023)

Digital Marketing Coordinator (2020-2021)

  • Planned and executed multi-channel marketing campaigns across web, social, email, and paid media, aligned to brand and business goals.

  • Managed LinkedIn, Google, Facebook and Twitter/X ad campaigns to drive demand generation, employer branding, and lead acquisition.

  • Developed and optimised targeted email campaigns and nurturing workflows via HubSpot, increasing engagement and marketing-qualified contacts.

  • Mapped and refined customer journeys across digital channels to improve user experience and conversion outcomes.

  • Oversaw website strategy, performance, UX, SEO and accessibility. Also directly managed contract designers and the web development agency.

  • Created content for social media and the website (both with a content team as well as individually) to maintain consistent brand presence and increase reach.

  • Implemented SEO strategies and link-building initiatives, resulting in increased visibility and improved search rankings.

  • Built reports through GA, Looker Studio, Hubspot and Salesforce. Monitored performance, using insights to guide optimisation and stakeholder updates.

  • Managed paid campaign, website and design budget.

Jessimara (2018-2020)

Digital Marketing Manager

  • Increased website sessions by 36%, including a 55% rise in social traffic and 21% in search, through SEO, strategic social media, and Google Ads campaigns.

  • Boosted conversion rate by 70% by strengthening brand recognition, strategic segmentation and streamlining digital user journeys.

  • Designed and delivered weekly product newsletters and promotional assets across email, website, social media, and seasonal Look Books.

  • Created and managed social media marketing campaigns (paid and organic) increasing followers by 40% and engagement by 60% across all accounts

  • Managed social media accounts (Instagram, Twitter, Facebook, YouTube, Pinterest) using Hootsuite, Later, and Twuffer
    - Managed website (uploaded new products, managed and implemented SEO best practices, updated website information and graphics)

  • Graphic design for promotional materials using Adobe Photoshop

KR Digital Marketing (2015-2020)

Digital Marketing Freelancer

  • I ran my own small business taking care of everything from social media to web development in order to help businesses get the most online exposure maximizing your returns.

  • This role involves:
    - Hashtag research
    - Instagram, Facebook, Pinterest and Twitter set up and management
    - Paid and organic campaign management
    - Content creation and curation
    - Web design
    - Web management

Space Promotions (2018)

PR Manager 

  • Drafted and distributed press releases for new releases from clients

  • Contacted blogs, magazines, TV, etc. for promotion

  • Kept calendars (editorial, press conferences, events etc.) and media lists

  • Participated in brainstorming and planning sessions

  • Conducted research to support PR planning

  • Assisted in tracking media coverage or PR metrics

In Touch Entertainment (2017)

Marketing Coordinator

  • Monitored all forms of media 

  • Maintained social media presence on all social platforms using Buffer

  • Implemented marketing strategy tasks for promotion of company events

  • Compiled contact lists 

  • Searched for press clippings 

  • Worked on special projects

Advice Media (2016)

Social Media and Content Specialist

  • Oversaw the integration of social media and communications

  • Managed the Facebook, Twitter and Google+ pages for 300+ clients

  • Curated and scheduled posts for clients that would create engagement between the brand and its customers

More Than a Victim (2015)

Campaign Manager

  • Created and implemented a strategic marketing campaign for #MoreThanAVictim

  • Identified opportunities to take the business into real-time conversations with online users

  • Curated and managed content for all social media accounts using Hootsuite

  • Within the first three months after launch:
    - The website received 10,000+ organic hits
    - 50+ submissions of stories to share
    - 1,000+ followers on Twitter

Pacific Records (2015)

Marketing and Graphic Design Intern

  • Created visually appealing social media posts for promoting upcoming events and Grammy nomination

  • Maintained promotional posters for all shows and events

Rialto Theatre (2015)

Marketing Intern

  • Created social media posts relating to upcoming events

  • Maintained current posters in the theatre

  • Greeted and promoted upcoming shows to concert attendees

KR Website Designs (2010-2015)

Website design

  • Created website for pop artist Jehnniel

  • Created website for Wrap and Rock Designers

  • Created website for the book The Tao of Rudy

  • Created website for ALIVE Magazine

RECOMMENDATIONS

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RECOMMENDATIONS

EDUCATION

MSc Digital Marketing (2018-2019)

University of Northumbria

Activities and Societies:​

  • Codecademy Completed Courses: Learn HTML, Learn CSS, Make a Website​

  • Google Analytics Courses: Google Analytics for Beginners

EDUCATION

MA Music Industry Management (2016-2017)

University of West London

Activities and Societies:​

  • Music Industry Management Society

BBA Marketing, BBA Music Business (2012-2015)

Belmont University

Activities and Societies:​

  • LoveIsRespect National Youth Advisory Board

  • Congressional Gold Award

  • People to People International Student Leader at Global Youth Forum

  • Semester Abroad Bangor, Wales, UK

PUBLICATIONS

PUBLICATIONS

Strategy, Leadership, and AI in the Cyber Ecosystem: The Role of Digital Societies in Information Governance and Decision Making (2020)

Elsevier/Academic Press

​Authored chapter 13: The marketing situation of music public relation agencies in the United Kingdom in relation to client acquisition methods and client search behaviour.

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Available on Amazon

CERTIFICATIONS

CERTIFICATIONS

SEMRush Certifications (2021)

  • Local SEO Exam - Ref: c69b1020d3190a6​

  • Keyword Research - Ref: 940d81d26b44f74​

  • SEO Fundamentals Exam - Ref: 1833ca10cb60400

LinkedIn Certifications (2020)

  • Advanced Branding Certification - Ref: ASR- yurewnvOvY8PBS7tnBmzOK​

  • B2B Marketing on Linkedin Certification - Ref: AXt2NiMaZV5YcHTUdqFWCG-2U7Fy​

  • Advertising on Linkedin Certification - Ref: AWR_bg7CNoICjr320UVoLaygEWJx​

  • Marketing on Linkedin Certification - Ref: AdvrvR9HM7ptTIZq0hOt-xwWwdBT

Google Certifications (2018-2020)

  • Google Ads Display Certification - Ref: 46199216​

  • Google Ads Search Certification - Ref: 42298625​

  • Google Shopping Ads Certification - Ref: 46217569

  • ​Google Ads Video Certification - Ref: 47103161​

  • Online Marketing Fundamentals

© Copyright Karsyn Robb
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Resources

KR Digital Marketing

Music

Line & Coil

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